The context
A new electric vehicle in the Costa Rican market
Autostar brought the Neta brand to Costa Rica, with two versions: the Neta U and the Neta V. Before the vehicle hit the road, it needed its own visual material for all the advertising that was going to be produced across the region.
Ciudad Click handled the studio product photography session: the visual starting point of that campaign.
In the studio
Before the final shot
Photographing a vehicle isn't just about pointing the camera: it's about controlling every reflection on its bodywork. We built a set with directional lighting — large softboxes for the surfaces, colored backdrops for the silhouettes — and adjusted the light shot by shot for each version of the Neta.
Campaign lighting
Red, blue and a bodywork that reacts to light
With the same vehicle on the same set, we changed the color of the light to generate pieces with a different character: dramatic silhouettes built for campaign and social media, not for a catalog.
The two versions
One launch, two colors
Autostar needed material for both versions of the Neta from launch day. We photographed the blue and the mint green on the same set, with the same art direction.
Exterior detail
The design is told in the details
An important part of the session was the detail work: the logo, the nameplate lettering, the wheels, the charging port. Those are the shots that later get used for social media and smaller pieces, where the full vehicle doesn't always fit.
On the inside
Technology is part of the product too
The Neta comes with digital screens, steering wheel controls and a dashboard built for an electric vehicle. We documented that interior with the same attention to detail as the exterior.
Another screen, the same care
Every version, its own dashboard
The second unit we photographed had its own screen and interface. We repeated the same level of detail: wheel, controls and infotainment screen, shot by shot.
Beyond the photo
One account, several formats
The studio session was one piece within a broader body of work for Autostar: besides photography, we produced audiovisual pieces, developed promotional landing pages for their website, radio spots and event coverage for the client.
Impact
Results you can see
Neta U and Neta V, one session
Both versions photographed in studio with the same art direction, ready for regional advertising.
Different looks, one set
Clean catalog shots and dramatic campaign silhouettes, without ever moving the vehicle off the studio floor.
Material for every detail
Logo, wheels, interior and technology documented separately for social media and smaller pieces.
One campaign, several formats
The photography joined video, web, radio and event coverage for Autostar's launch.
Conclusion
The first image of a new car matters
Before anyone drives a Neta, they'll see it in a photo. That studio session was the foundation of all the visual material Autostar used to introduce its electric vehicle in Costa Rica.
And it was just one piece of a bigger job: the same account also included video, web, radio and event coverage.
