The brief
Constant presence, without the quality slipping
Tire Kingdom needed something unglamorous but hard to sustain: social media content every single month, without fail. Agency La Nación owns the client relationship and sets the focus for each cycle — current promotions, maintenance tips, or brand messaging, depending on what the month calls for.
Our role is specific: production and post-production. We don't set the strategy or write the script — we film and edit three reels ready to publish, month after month.
The process
One fixed talent, a workflow that runs itself
Alejandro Monge is the consistent face of the brand on camera in every reel. That continuity — the same presenter, the same editing style, the same technical standard — is what makes Tire Kingdom's content feel consistent month to month, regardless of that cycle's topic.
After more than a year working together, the process no longer needs adjusting: the agency sends the brief, we film with Alejandro, and deliver three edited reels ready for social.
The result
50+ reels, not a single month skipped
The relationship with La Nación and Tire Kingdom has run for more than a year without interruption: three reels delivered every month, always on time. More than 50 pieces produced so far.
It's not the kind of result measured in one big number — it's the sum of never missing a cycle.
Impact
Results you can see
50+ reels produced
Delivered over more than a year of uninterrupted monthly collaboration with La Nación and Tire Kingdom.
Steady monthly cadence
Three reels every month, on schedule, since the relationship began.
One consistent on-camera talent
Alejandro Monge as the fixed presenter, giving the brand continuity and recognition in every piece.
A long-term relationship
More than a year of continuous trust between La Nación, Tire Kingdom and Ciudad Click.
Conclusion
Reliability is a result too
Not every success story is measured in reach or virality. Sometimes the real achievement is that a client stops thinking about production — because they know it will be ready, month after month.
That's what we built with La Nación and Tire Kingdom.
