The challenge
Stand out at the world's largest fair
NAFSA 2024 brings together thousands of educational institutions from around the world, all competing for the same students' attention. PROCOMER needed Costa Rica's stand to look like nothing else.
The brief was clear: break from convention and create an experience no one could ignore.
The solution
Full immersion in Virtual Reality
We developed a sensory Virtual Reality experience that took attendees directly to Costa Rica: tours of university campuses, laboratories, natural landscapes and environments showcasing the country's diversity and academic excellence.
High-resolution 360° cameras for smooth navigation, spatial editing that guided attention without limiting exploration freedom and PROCOMER branding integrated organically and emotionally.
The outcome
The most visited stand at NAFSA 2024
The experience was the event's magnet: Costa Rica's stand became the most visited at the fair, and inquiries about studying in the country increased 40% compared to the previous year.
The case was recognized as a model of innovation in educational fairs at the regional level.
Impact
Results you can see
Most visited stand
Costa Rica stood out among thousands of institutions at NAFSA 2024.
+40% inquiries
Increase in requests for information about studying in Costa Rica vs. the prior year.
Innovation case
Regional recognition as a model experience for international educational fairs.
Sensory experience
Virtual tours of campuses, laboratories and natural landscapes across Costa Rica.
Conclusion
The best presentation of a country is to live it
In an environment where everyone shows brochures and screens, we put students inside Costa Rica.
The most powerful technology isn't always the most complex. Sometimes it's the one that brings the viewer closest to what you want them to feel.
