The objective
Promoting two dealerships in one Black Friday
Autostar (Mercedes-Benz, Jeep, Dodge and Fiat dealer in Costa Rica) and Pacific Motors (dealer of brands like Neta) needed radio advertising for their Black Friday campaign, with a clear message that would build interest around the season's promotions.
The project came to Ciudad Click as a blank slate: no prior creative concept or script from an outside agency — everything had to be defined from scratch, for both brands.
The production
From idea to final voice, one single team
Ciudad Click developed the project from start to finish: creative concept, ad script, voice talent selection from our own roster, recording and final editing — ready for radio media plans.
With creative and production under the same roof, the message stayed consistent across both spots, one per dealership.
The outcome
What was delivered
In-house creative
Concept and ad script developed internally at Ciudad Click, with no outside agency involved.
Voice talent from our roster
Voice-over work handled by talent from Ciudad Click's own roster.
Broadcast-ready
Pieces delivered in the final format radio stations require to air them.
One spot per dealership
Two dedicated pieces, one for Autostar and one for Pacific Motors, ready to alternate across the media plan.
Conclusion
One team, from idea to voice
When creative and production stay in the same hands, the message doesn't get lost along the way. For Autostar and Pacific Motors, that meant going from idea to air with no friction between agency and studio, in time for Black Friday — all handled by Ciudad Click.
